LAGUNA NIGUEL, CA (BRAIN)—Easton-Bell Sports and its stable of brands including Giro, Easton Cycling, Bell and Blackburn will be exhibiting at DealerCamp this July.
“The addition of the Easton-Bell Sports brands is a wonderful boost to our camp and helps round out the product categories that dealers can address for the coming year’s business. We’re working hard to ensure that retailers will have the majority of their key brands available to sort out their needs. That way, come September, folks can simply relax and enjoy the industry events on offer and avoid the panic,” said Lance Camisasca, president of Lifeboat Events.
“From our perspective, DealerCamp couldn’t be better. The timing brings us to the table when much of the business is getting done in our helmet and accessory categories. Additionally, this event provides Easton-Bell and its brands an additional way to make a meaningful connection to our key dealers,” said Bernie Doering, senior vice president of global sales at Easton Bell Sports.
Easton Bell brands will also be attending Interbike/Dirt Demo, along with Eurobike in September.
DealerCamp 2011 will commence on July 26 in Park City, Utah at the Deer Valley Resort.