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POC Sports Hires New VP of Sales

Published May 16, 2011

ASPEN, CO (BRAIN)—POC Sports, supplier of gravity sports helmets, eyewear, body armor and apparel, has hired Ben Wallace as vice president of sales in the U.S.

Wallace comes from K2 Sports, where he was U.S. national sales manager. In his new position, Wallace will manage all external U.S. sales teams and strategic planning for product distribution from POC’s Rocky Mountain office in Aspen, Colorado.

"We could not be more pleased with Ben's decision to join the POC USA team,” said president of POC USA, Jarka Duba. “Ben has determination and enthusiasm, as well as an understanding of the brand and its potential to be a real player in the action sports industry in the U.S.”

At K2, Wallace was responsible for sales of K2 Skis, helmets, poles, bags and accessories. Before that, Wallace was the U.S. national sales manager at Lines Skis and Full Tilt Ski Boots.

“What POC USA has done in a relatively short time period is amazing,” Wallace said. “POC's commitment to creating the highest quality products and their commitment to specialty retail is something that I really respect. The more I learned about the brand and the culture the more I felt POC was the place for me," he said.

Topics associated with this article: People

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