Follow Bicycle Retailer

You are here

Cervélo Co-Founders Take On New Roles

Published May 18, 2011

TORONTO, Ontario (BRAIN)—After years as co-CEOs of Cervélo, owners/founders Gerard Vroomen and Phil White have decided that White will now assume sole CEO status for the Canadian bike manufacturer. Vroomen will continue in his role on the board.

White and Vroomen founded Cervélo in 1995. Vroomen and White have shown flexibility in taking on changing managerial roles in the day-to-day running of Cervélo over the past 16 years. This marks another such change, according to a press release.

"We've spent the past three months working on the best company structure for the future," said White. "We have decided to concentrate our global supply chain in Toronto with European and rest of world sales management being consolidated from Switzerland to our German office. These steps are currently in process, and the resulting improvements in efficiency have already proven significant."

"As a result of the geographic re-alignment, it also made sense to look at our own roles," said Vroomen, who is based in Switzerland. "We were already convinced that a sole CEO was the best set-up and these organizational changes allow us to realize that in a way that makes sense. Combining our award-winning engineering team, supply chain management and marketing in the same office, Phil will be able to get the most out of the great people we have.

“For me personally it means I will still be involved with Cervélo at the strategic level where I add the most value, while also creating some time to work on other projects,” Vroomen added.

Photo caption: Cervélo co-founders Phil White and Gerard Vroomen

Topics associated with this article: People

Join the Conversation