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Feedback Sports to Distribute Squirt Lube

Published May 31, 2011

GOLDEN, CO (BRAIN)—Feedback Sports is now the exclusive distributor of Squirt Lube in the United States.

Squirt Lube is a wax/water emulsion bicycle chain lubricant.

Dewet Marais, Squirt’s founder and avid cyclist who is based in South Africa said, “The grassroots effort we have done with Squirt promotions at races and events over the past three years is starting to pay off. We receive hundreds of positive emails and reviews after people try our product. We are the leading lube in South Africa and look forward to working with Feedback Sports to address the U.S. market.”

Squirt has gained credibility and has been endorsed by many riders in the upper echelon of cycling; with the likes of Travis Brown, Ned Overend and Katie Compton to name a few. Marais added, “Our proprietary process creates a truly unique product that allows the chain to stay clean regardless of where you ride."

Doug Hudson, founder and president of Feedback Sports and mountain bike racer said, “I have been using Squirt for the last year and really love the product. I like looking down at my chain after a race and seeing silver. When I heard they needed help with distribution, I jumped at the opportunity. The lube is a great addition to our repair stand products and our sales rep force will be showing it to bike shops around the country. I expect this product to do extremely well with both racers and every day cyclists because its easy to use and performs well in a wide range of conditions.”

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