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Competitor Group Acquires SBR Tri Series

Published June 8, 2011

SAN DIEGO, CA (BRAIN)—Competitor Group, Inc has acquired the SBR Triathlon Series.

Entering its fifth year, the two-event series of USAT-sanctioned sprint triathlons kicks off this weekend in New York’s scenic Harriman State Park. The second event, scheduled for Saturday, August 13, 2011, will be rebranded as part of CGI’s TriRock Triathlon Series – TriRock New York presented by SBR.

“We are excited to bring the TriRock Series to the greater New York metro area and joining forces with a retail partner like SBR is a natural fit,” said Scott Dickey, president of CGI. “Both companies share a vision of pushing the sport of triathlon beyond its niche endurance reputation, while supporting the active and vibrant triathlon community in the Northeast.”

CGI organizes the 24-event Rock ‘n’ Roll Marathon Series and publishes both Triathlete Magazine and Inside Triathlon. The TriRock Series events have a fun and entertaining atmosphere, which is ideal for the beginner triathlete looking to get more experience as well as the seasoned athlete looking to test their speed in a short course race.

New York’s musical multisport mash-up will feature a ½ mile swim, 16 mile bike and 3.1 mile run. The event will include live bands along the swim, bike and run courses, followed by a post-race party and concert.

Topics associated with this article: Mergers/Acquisitions

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