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Electra Hires LA-Based Agency

Published June 9, 2011

LOS ANGELES, CA (BRAIN)—Graphite, a brand strategy and design agency based in Los Angeles, has been hired by the Electra Bicycle Company to produce 2011 brand, retailer initiatives.

In a soon-to-be-announced campaign, Graphite and Electra will visit key accounts across the country next month.

“Graphite has an exceptional understanding of the Electra brand, our channel and our consumer. They are the perfect partner to help us take our brand marketing efforts to the next level,” said Skip Hess, CEO of Electra Bicycle Company.

“I was around to witness the birth of Electra firsthand. To be able to contribute to the next phase of a brand I have so much respect for is very exciting,” said Sam Arellano, Graphite co-founder and strategic principal. Prior to Graphite Sam Arellano spent more than 15 years working in the bicycle trade.

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