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Orbea USA Adds Factory Reps to External Team

Published June 9, 2011

LITTLE ROCK, AR (BRAIN)—Orbea USA has hired three additional full time, factory reps to its external sales team.

“This is a big step forward for Orbea USA. Having more factory sales reps allows us to have full time focus to build the Orbea and Orca brands and better support our dealers in these critical markets,” said Tony Karklins, managing director of Orbea USA. "Times have changed in the industry; with demo fleets, event marketing, regional sponsorships and in-store projects, the duties for external reps are different now and require full time attention."

Jorge Engroba, who has worked for Orbea for the last six-plus years as an independent rep, has converted to Orbea's factory sales team to cover the Northeast and New England territories. Ty Stevens has joined the factory sales team to cover the Southeastern states of North Carolina, South Carolina, Georgia, Alabama and eastern Tennessee. Robert Wilkins, who has worked as an independent rep for Orbea in Northern California for the last two years has converted to the factory sales team to cover Northern California and the Pacific Northwest.

Keith Seed, Brad Tanner and the Redmond Group are no longer working with Orbea USA as of July 1. "We very much appreciate their hard work over the years and wish them well in their new endeavors," Karklins said.

“Keith has been with Orbea for the past 10 years and has consistently been amongst our best sales reps. It was not easy explaining this structural and philosophical change to Keith, as he has been on both sides of the factory/independent rep decision many times and he remains independent. We will certainly miss him,” Karklins added.

“We remain with independent representatives in the Texas, Florida and the Midwest regions as our partnerships and structures in place there make long term sense,” said Ronnie Points, Orbea national sales manager.

Topics associated with this article: People

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