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Cervélo Hires RSG to Serve Southeast

Published June 14, 2011

CHARLOTTE, NC (BRAIN)—Cervélo has hired independent representation company Redmond Sports Group to better serve the Southeastern territory. The territory includes North Carolina, South Carolina, Georgia, Tennessee, Alabama, Mississippi and the southern half of Virginia.

Redmond Sports Group, established in 2000, is a veteran agency, supporting the territory with a three member team. The agency consisting for Travis Werts, Drew Burke and Duncan Satchell works as a profit sharing group to avoid the pitfalls of the traditional rep/sub-rep type organization. Their sales and marketing focus on premium products with brands such as Fizik, Speedplay Pedals, Continental Tires and Sugoi Performance Apparel.

“Cervélo is an excellent fit for our organization. They are focused on producing the best bikes available in road and triathlon and leave the parts and accessories to the companies that can do those best. This clear focus has allowed Cervélo to establish industry benchmarks in the areas, such as aerodynamics, weights, stiffness and quality,” said Duncan Satchell, RSG principal.

“Cervélo is very excited to welcome the Redmond Sports Group to our team. Their service and experience perfectly complements Cervélo’s long term commitment to the IBD channel as we look forward to another successful season in 2012,” Dave Taylor, Cervelo's national sales manager.

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