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Future Expands Digital Offerings

Published July 4, 2011

LAGUNA HILLS, CA (BRAIN)—Future has strengthened its cycling portfolio with more digital innovations.

Future’s www.cyclingnews.com website has launched a brand new iPhone and IPad app. Built to provide customers with the best live race reporting; the app draws on the expert web content from www.cyclingnews.com to give consumers access to updates on the move.

This functionality is available as an in app purchase from the current free Cyclingnews app and is priced at £1.19/$1.99. The app is the latest digital innovation for Future’s Cycling portfolio and is currently installed in over 58,000 devices.

Last month the team launched another digital project aimed at the cycling market; a new customer rewards program called Daily Deal powered by BikeRadar. Designed to reach consumers in a new way, the Daily Deal is a daily email alert offering the customer special savings each day on biking products, events and services.

The Daily Deal already has thousands of consumers signed up, with the most popular deal so far being a half price voucher for CYCLES UK where the team saw 100 deals sold in just 10 hours.

Recently awarded ‘Best Digital Publisher – Consumer’ at the Association of Online Publishers awards ceremony, Future continues to invest in all-things-digital. The Daily Deal and Cyclingnews app are strong new additions to its digital offering.

Mark Cantwell, associate publisher for Future’s Cycling Portfolio, said: “We have put a lot of work into our digital products this year at Future and the sports portfolio specifically has invested heavily in video and app development as well as improving the user experience on our sites. We’re passionate about cycling and the new live race reporting Cyclingnews app provides consumers with another route to access our market leading content. Combined with the Daily Deal, which allows us to offer our customers more great deals, we are engaging with our customers at all levels and constantly trying to improve the customer experience.”

Topics associated with this article: Media/Publishing

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