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Syntace Re-Launches Brand in NA Market

Published July 8, 2011

OAKLAND, CA (BRAIN)--German maker of high-end components, Syntace GMBH, has re-launched the brand into the North American Market after pulling out a little over a year ago to re-evaluate its strategy, according to a release.

Juniper Action Strategies headquartered in Oakland, California, will manage the brand. Juniper is headed by industry veteran Kenny Roberts. He will manage the brand and handle activities related to customer service, warranty and marketing. Quality Bicycle Products is the exclusive U.S. distributor.

QBP previously offered just a handful of products from the company. Now, it will offer a wider range of the Syntace lineup including carbon and alloy road, tri and mountain bike bars, stems and seatposts.

Additionally QBP will offer a range of tools, parts and accessories including the popular Syntace torque wrench and X-12 Axle parts of which Syntace holds the patent design.

Syntace has adjusted 2011 pricing to become more competitive across the board, according to the release.

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