DENVER, CO (BRAIN)—Primal Wear recently unveiled its new 8,800 square foot facility to the masses with an open house that drew cycling teams, advocacy groups and acquaintances.
"To have so many of our customers and partners—whether retailers, advocacy groups, charitable organizations, cycling clubs and race teams—here with us for this event is a very special thing," said Primal founder and president Dave Edwards. "Primal is almost 20 years old and it's exciting to see so many of those relationships formed over the years represented here tonight."
The open house attendees included many of Primal's sponsored teams from across Colorado and also featured speakers representing the American Diabetes Association, Trips for Kids and the National Interscholastic Cycling Association.
During the event, donations were collected for Trips for Kids and a portion of the proceeds of all sales went to the organization. Raffle items were also given away, including a 10-piece custom kit.
Primal's new offices at 7770 Cherry Creek South Drive, Suite 106, are just steps away from Denver's Cherry Creek Trail, a portion of which Primal has adopted to ensure its upkeep.