MONTEREY, CA (BRAIN)—Light and Motion has hired Jack Gresmer in the newly created position of director of sales. He will work alongside current sales manager Eric Squires to help build the company’s bike business.
“It was an opportunity I just couldn’t pass up,” said Gresmer, who most recently served as director of sales for e-bike manufacturer Currie Technologies.
Gresmer said it wasn’t an easy decision leaving Currie, having put so much effort into building the company up in the United States. In fact, Gresmer—who spent a large amount of time on the road with Currie trying to recruit new IBDs—said that about 100 new dealers have come on board so far this year.
"Jack has been a fantastic asset here at Currie and we will certainly miss his energy and enthusiasm," said Larry Pizzi, Currie Technologies president. "Jack has done a great job exposing IBDs to our IZIP electric bicycles and has personally visited hundreds of dealers as he has toured around the country to demo our products."
“It was bittersweet to leave there,” Gresmer added.
But it was a chance for Gresmer to get back into the lighting segment, where he spent four years as president of NiteRider, which will now be his direct competition.
“I have a pretty good understanding of what it takes to be successful [in that segment],” Gresmer said. Gresmer added that this is the first time Light and Motion has hired someone with his industry connections and experience.
“Jack's pioneering of high performance bike lights and his deep experience in the bike industry combined with our 21-year track record designing high-end lighting solutions will certainly strengthen and grow our share in the bike lighting category,” said Light and Motion CEO Daniel Emerson.
Gresmer said he won’t be relocating to Monterey, California, for the position. Gresmer resides in San Diego.