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Wheel, Shoe Sales Drive Mavic Up 17 Percent

Published August 4, 2011

HELSINKI, Finland (BRAIN)—Mavic sales grew 17 percent in the second quarter of the year, driven equally by sales of wheels and cycling soft goods like footwear and apparel, Heikki Takala, president and CEO of Mavic’s owner Amer Sports said in a conference call on Thursday.

The cycling segment reported sales of 27.9 million euros ($40.4 million) for the months of April through June, compared with 25.1 million euros ($36.4 million) for the same time period last year. For the first half of the year, Mavic’s sales were up 12 percent, from 54.4 million euros ($78.8 million) to 62.3 million euros ($90.3 million).

Mavic’s strongest growth was in wheels and cycling shoes, and sales were up in all geographical regions, according to a half-year earnings report issued by Amer.

Results from the cycling segment helped lead the winter and outdoor equipment division to gains of 18 percent in the second quarter of the year, and 19 percent for the first six months of the year.

Amer Sports also owns Salomon, Wilson, Suunto, Atomic, Precor and Arc’Teryx.

—Nicole Formosa

Topics associated with this article: Earnings/Financial Reports

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