NORTH VANCOUVER, Canada—Ryders Eyewear has hired Roy Williams to fill its buyer and product developer role.
With more than a decade of industry experience, Williams brings a solid understanding of outdoor sport buying knowledge to the Ryders team. Most recently, Williams worked with Norco Bike Products and Serfas Eyewear, where he played a key role in all aspects of the product development cycle including market and trend analysis, product design, off shore sourcing, forecasting, product launches, vendor relationships and inventory management.
Williams is a talented cyclist and snowboarder, and joins a team of fellow outdoor zealots in Vancouver.
“Roy works exactly how he rides—with creative vision and powerful momentum,” said Janine Carpino, Ryders Eyewear product development & purchasing manager. “He is the kind of person that this brand was built for, and we are incredibly excited to have him as such an integral part of the company.”