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Trek Partners with People for Bikes

Published September 20, 2011

WATERLOO, WI (BRAIN)—In an effort to create a greater, and more connected, network of cycling advocates in the United States, Trek Bicycle has partnered with People for Bikes to increase and reach and potential impact of those who will rally support for local and federal spending on bicycle infrastructure.

Through its network of retailers, marketing avenues, partners, and athletes, Trek will provide exposure to People For Bikes’ mission along with uniting cyclists across the country.

To help spark pledges on Peopleforbikes.org, Trek will be giving away a Trek District autographed by cycling superstars Fränk and Andy Schleck, Fabian Cancellara, and Jens Voigt of the Leopard Trek cycling team, as well as triathlon heroes Chris Lieto, and Julie Dibens of the Trek/K•Swiss triathlon team. Supporters can enter the drawing by signing the People for Bikes pledge and will help PFB get closer to reaching their goal of collecting one million signatures in support of federal funding of bicycle infrastructure.

“With funding for bicycle transportation initiatives in jeopardy, People for Bikes’ mission is more important today than ever before,” said Krista Rettig, director of advocacy at Trek. “At Trek, we believe that the bicycle is a simple solution to many of our society’s biggest problems, like congestion, obesity, and environmental damage, and People for Bikes helps rally support of that cause.”

Topics associated with this article: Advocacy/Non-profits

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