LOS ANGELES, CA (BRAIN)—Stile Products, the new Los Angeles-based distributor for urban cycling brands Tern Bicycles and BioLogic accessories, has hired Dale Aguas as its North American territory manager.
Aguas will work alongside Stile Products founder Steve Boyd, overseeing sales and distribution for Tern’s independent bicycle dealer partners.
Aguas brings 17 years of urban cycling industry experience to Stile Products, including positions as inside sales manager for KHS and Free Agent Bicycles, product development for EV Global Motors, and inside sales
representative for Giant Bicycles.
Aguas began his career as manager for Two Wheels One Planet bike shops in Cerritos and Fullerton, working for the Mulrooney family.
“My position with Stile Products complements my experience and passion for urban cycling and overseeing new project development,” Aguas said. “I feel fortunate to join Tern and BioLogic at the ground level and I’m excited to be
a part of the tremendous growth we anticipate for each brand in North America.”