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Colorado Road Race Had Huge Economic Impact

Published October 19, 2011

DENVER, CO (BRAIN)—The USA Pro Cycling Challenge brought $83.5 million into Colorado in late August, according to IFM, a sports research firm that race organizers hired to gauge the race's benefits.

“I don’t know anyone who doesn’t—at least if you get a beer in them—confess it was bigger and better for a first-year event than anyone could ever imagine,” said Gov. John Hickenlooper, to The Durango Herald.

IFM based its economic-impact numbers on a survey of about 2,000 spectators. It polled fans at every stop on the seven-day tour, according to the newspaper.

New host cities for 2012 will be announced by the second or third week of November, according to the newspaper.

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