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Bikes Belong, SRAM Partner on Campaign

Published November 6, 2011

BOULDER, CO (BRAIN)—Bikes Belong and the SRAM Cycling Fund are teaming up on a new campaign to fast-track the installation of safe bike facilities in U.S. cities.

Martha Roskowski, an expert in developing urban bicycling solutions, will head the project, which will be based at the Colorado headquarters of Bikes Belong.

The campaign will focus on the development of bike infrastructure facilities such as protected bike lanes that are separated from motorized traffic to enhance safety and encourage riders of all ages and abilities to use them.

Since 2004 Roskowski has served as the director of GO Boulder, the Colorado city’s bicycle pedestrian transit program. Roskowski is the former campaign manager of America Bikes, the national bike advocacy coalition. She also served seven years as executive director of Bicycle Colorado, the statewide bike advocacy group.

“The time is right for this campaign, as cities across the country are looking at installing innovative new facilities like protected bike lanes,” said Randy Neufeld, director of the SRAM Cycling Fund. “These facilities are wildly popular, relatively inexpensive, quick to install and significantly improve the urban cycling experience. Our campaign will help get them on the ground.”

The campaign will launch publicly in May 2012, in conjunction with National Bike Month. Roskowski will begin her new position in January 2012 and will be based at the Bikes Belong offices in Boulder.

Topics associated with this article: Advocacy/Non-profits

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