MIAMI, FL (BRAIN)—J&B is looking to increase brand awareness of its Origin-8 in-house brand at the shop level with a new employee purchase program.
Shop employees now can save up to 20 percent off wholesale pricing on all Origin-8 products, according to a press release.
“The Origin-8 brand offers such a tremendous value, and the EP program makes it easy for shop employees to ride our products and see its potential firsthand,” said Meagan Wentworth, who recently joined J&B as brand marketing manager for Origin-8.
Origin-8 offers frames, wheelsets, components and accessories for road, cyclocross, mountain, fixed gear and other categories.
Shop employees can access the program through J&B Importers’ dealer website at www.jbimporters.com.