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People: Wilks to FSA, Humphreys to VeloNation

Published December 5, 2011

Rick Wilks rejoins industry at FSA

MUKILTEO, WA (BRAIN)—After a four-year hiatus from the bike industry, Rick Wilks is back, joining FSA as its new Director of Business Development.

The company says Wilks will be focusing on strengthening the OEM business, and working closely with FSA’s engineers to develop products that serve OEM customers.

Before joining FSA USA, Wilks developed products for was Nautilus Inc. Prior to Nautilus, he worked for Easton Sports, where he oversaw the OEM business from 2000-2007. Prior to that he worked for VooDoo Cycles and Diamondback Bicycles.

VeloNation.com hires sales manager

Cycling news website VeloNation.com has hired Bill Humphreys to head up its advertising sales effort. Humphreys has worked for Litespeed and Rodale previously.

"It's a great opportunity to help build something that's already established itself as a leader in the cycling news space," Humphreys said in a press release.  "All the pieces are in place to bring real value to advertisers; quality content, experienced staff and a significant audience that continues to grow," he added.

VeloNation editor Shane Stokes said the site will expand from racing news into product reviews in the coming year. "Now we've got what we need in place to do it well, manufacturers are sending us product to put to the test, and we are looking forward to adding this coverage to what we already offer our readers,” Stokes said.

Blue Competitions Cycles adds Southeast rep

NORCROSS, GA (BRAIN)—Blue Competitions Cycles Inc. has hired Wes Spruell as its sales representative in the Southeast U.S.

The company said Spruell will be instrumental in helping Blue expand its reach and further increase its sales throughout Georgia, Alabama, Mississippi, Tennessee and North and South Carolina.

“This is the region Blue has the greatest penetration and it houses our largest retailer,” said Chance Regina, Blue’s National Marketing Manager. “We didn’t want to just hand it to any old rep.”

Spruell has worked in a variety of Southeast retail locations, including Bicycle South and Peachtree Bikes, Bikes*USA and Sportstown.

Topics associated with this article: People

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