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Stevenson joins Planet X in marketing

Published December 8, 2011

PORTLAND, OR (BRAIN)—Planet X Bikes has hired former bike journalist John Stevenson as head of marketing.

The direct-to-consumer bike supplier based in the UK and owner of the On-One and Titus brands has been through a period of unprecedented growth in the last few years, according to a press release.

“We've tripled turnover in the last few years without really making much noise,” said Planet X owner Dave Loughran. “Imagine what might happen if we actually try and draw attention to ourselves. So we've hired John because he's loud and hard to miss.”

Stevenson, who will be based in the South of England, has worked in various editorial roles for the past 25 years at Mountain Biking UK, Australian Mountain Bike, cyclingnews.com and bikeradar.com.

Topics associated with this article: People

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