BERKELEY, CA (BRAIN)—Cyclingnews.com is the new media partner of the National Interscholastic Cycling Association in a deal that the association says will increase its exposure while encouraging young cyclists to visit the site.
“Media partnerships are very important to NICA, and Cyclingnews is a premier source of information in cycling, so this is exhilarating,” said Ben Capron, NICA’s development director.
“The increased awareness this brings will fuel our vision of enabling every American teen to strengthen body, mind and character through high school mountain biking, and our mission of coast-to-coast by 2020. I encourage all cycling companies to join the NICA movement.”
As a result of this partnership Cyclingnews.com will present a stream of features and ongoing news stories written in collaboration with NICA insiders, as well as monthly summaries of goings-on in high school cycling around the USA. Articles will include league season previews, event calendars and race reports, and features on athletes, coaches and league programs.