DUBLIN, Ireland (BRAIN) Jan 24, 11:07 MT —Irish publishing and event management firm Mara Media announced plans this week to launch the inaugural Irish Cycling Show this May in Dublin.
Scheduled for May 19 and 20 at the Irish International Convention and Exhibition Centre, the show will focus on bicycles and motorcycles and will be open to the public.
The show will cater to the upsurge in interest in cycling and the growing demand for cycling events, said Mara Media CEO Hugh Bonner. Bonner cited a report by the Irish Bicycle Business Association valuing the Irish cycling economy at 138.7 million euros ($180.5 million) driven in part by the Cycle to Work Scheme launched in 2009. That program offers deep discounts on commuting bikes purchased through an employee’s workplace.
“Our research indicates that there is a huge appetite for an Irish-themed cycling event from within the cycling industry and among the general public alike. There is a tremendous number of benefits arising from the sport including economic, health, environmental and tourism,” Bonner said in a press release.
The Irish Cycling Show will feature exhibitors from all cycling categories, as well as test track, demonstrations, shows and seminars.
Mara Media also produces shows for angling and fly-fishing and produces a trade publication for that industry in Ireland and the U.K.