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News Briefs

Published May 4, 2012

SRAM offers Chain Watcher for aftermarket • Las Vegas Gran Fondo announces hotel partners • Selle Italia launches TV and Internet ad campaign

CHICAGO, IL (BRAIN) Friday May 4 2012 10:33 AM MT—SRAM's front derailleur Chain Watcher, which comes standard on the company's new Red derailleurs, will be offered in the aftermarket as well, the company announced.

The aftermarket spotter is compatible with SRAM's Red, Force, Rival and Apex braze-on front derailleurs. A clamp-on band also will be available for frames without front derailleur braze-ons.

The spotter's mounting bolt threads into the mounting bolt so the front derailleur doesn't have to be readjusted after installing the spotter. The spotter weighs 12 grams and will retail for $32. It will be available June 1.

Las Vegas Gran Fondo announces hotel partners

LAS VEGAS, NV (BRAIN) Friday May 4 2012 1:00 PM MT—Organizers of the Viva Bike Vegas Gran Fondo, to be held the day after this year's Interbike expo in Las Vegas ends, have announced three hotels that will offer discount rates to participants.

The gran fondo has 118-, 72- and 17-mile course options. The 118- and 72-mile routes take riders over the Hoover Dam.

The three official hotels are the Mandalay Bay Resort and Casino, the Monte Carlo Resort and Casino and Staybridge Suites Las Vegas.
Rider registration is available online at All rides cost $105 until May 30. Proceeds benefit local charities. 

Selle Italia launches TV and Internet ad campaign

BOULDER, CO (BRAIN) Friday May 4 2012 1:23 PM MT—Saddle maker Selle Italia is launching its first U.S.-specific integrated television and Internet ad campaign in conjunction with the Giro d’Italia, which begins this weekend.

Selle Italia will run four spots that feature pro racer Filippo Pozatto daily on Universal Sports TV. The company also will run ads this month on,, and

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