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News Briefs

Published May 21, 2012

Committee approves new U.S. Bicycle Routes • Quarq offers Specialized and Cannondale power meters • Darn Tough to work with StoneNsea Sales for Southeast • Specialized adds online ordering for custom water bottles • Third Philly Bike Expo set for Oct. 27-28

MISSOULA, MT (BRAIN) Monday May 21 2012 8:52 AM MT—A committee of the American Association of Highway and Transportation Officials has approved three new additions to the U.S. Bicycle Route, an emerging national network of bicycle routes. The U.S. Bicycle Route System project involves officials and staff from state departments of transportation, the Federal Highway Administration and nonprofit organizations such as Adventure Cycling Association, the East Coast Greenway Alliance and Mississippi River Trail Inc.

The new sections are U.S. Bicycle Route 35 in Michigan, USBR 45 in Minnesota and realignments for USBR 1 in North Carolina. Last year, AASHTO approved six U.S. Bicycle Routes at its annual May meeting.

Development of Michigan's USBR 35 and Minnesota's USBR 45 began soon after AASHTO's board of directors approved the U.S. Bicycle Route System's National Corridor Plan in October 2008.

"We're very pleased with the way U.S. Bicycle Routes are being developed in the state of Michigan," said Kirk T. Steudle, director of Michigan Department of Transportation (MDOT) and president of AASHTO. "U.S. Bicycle Route 35 is a collaborative effort of city administrators, the cycling community, and our own bicycle and pedestrian program staff. Cycling's increasing popularity provides an important boost to tourism along the Lake Michigan shoreline and the rest of the state."

Adventure Cycling Association has provided dedicated staff support to the U.S. Bicycle Route System since 2005, including mapping and research support and technical guidance to states implementing routes. The project is also supported by grants from the SRAM Cycling Fund, the Surdna Foundation, the Lazar Foundation, New Belgium Brewing and the Michigan United Tandem Society.


Quarq offers Specialized and Cannondale power meters

CHICAGO, IL (BRAIN) Monday May 21 2012 10:14 AM MT—SRAM-owned Quarq is now offering power meters for Specialized and Cannondale cranksets.

“The SRAM Red Quarq power meter hinted at our technology direction. Following its successful launch we began work on Specialized- and Cannondale-compatible versions. This puts the latest and greatest in the hands of Omega Pharma–Quick-Step Pro Cycling Team, our pro triathletes and even more consumers,” said Jim Meyer, Quarq technical director.

The Omega Pharma–Quick-Step team used the Specialized Quarq Power Meter in last week’s Amgen Tour of California. The $1,795 product will be available June 15 for the 130BCD spider and July 1 for the 110 BCD spider.


Darn Tough to work with StoneNsea Sales for Southeast

NORTHFIELD, VT (BRAIN) Monday May 21 2012 10:25 AM MT——Darn Tough Vermont is working working with StoneNsea Sales Inc. for representation in the Southeastern and Gulf states, including North Carolina, South Carolina, Georgia, Florida, Alabama, Tennessee and Mississippi.

“We are very excited to have John Juraschek and the StoneNsea agency join the Darn Tough Vermont team,” said Mark Comcowich, director of sales and marketing at Darn Tough. “John and his team have built a trust and respect with retailers throughout the Southeast and have a well-earned reputation of being one of the hardest-working groups in the territory. We are confident they will execute our goals effectively and we feel very fortunate to have them representing our brand.”


Specialized adds online ordering for custom water bottles

MORGAN HILL, CA (BRAIN) Monday May 21 2012 10:30 AM MT—Specialized has added new features to its custom water bottle website, SpecializedWaterBottles.com Retailers can now create custom bottle designs and place orders at any time.

Previously dealers could design the bottles online but had to wait until business hours to call in and finalize ordering details, said Tom Larter, Specialized product marketing director. “Now, dealers can place the order on their time, day or night.”

The site allows retailers to choose bottle and cap colors that will ship within 15 business days.


Third Philly Bike Expo set for Oct. 27-28

PHILADELPHIA, PA (BRAIN) Monday May 21 2012 10:39 AM MT—The third annual Philly Bike Expo is planned for Oct. 27-28 at the 23rd Street Armory in Philadelphia.

Exhibitors include Bilenky Cycle Works, Dirt Rag, Igleheart, Princeton Tech, Sock Guy and Thomson.

More information on the event's website.

Related: Previous News Briefs

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