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News Briefs

Published May 23, 2012

Micah Rice promoted at USAC • 4iiii shipping $150 heads-up device • Nuun introduces all-day hydration tabs • Profile wheels approved by UCI • Gran Fondo New York offers reimbursement insurance

COLORADO SPRINGS, CO (BRAIN) Wednesday May 23 2012 9:11 AM MT—USA Cycling has promoted Micah Rice to be the organization's vice president of national events. Rice was previously managing director of national events, and managed 17 national championship events and 11 racing calendars. He held that position for nearly three years.

"Micah has dramatically enhanced the look and feel of our marquee national championship events and has literally set the stage for moving our national race calendars into the 21st century,” said Steve Johnson, USa Cycling's president and CEO. "The consolidation of the events and technical departments under Micah’s leadership is another in a series of initiatives designed to enhance our top-level race calendars and create a remarkable national championship experience for our members."

Rice will oversee a staff of six, including the national governing body’s technical personnel.

BikePedia links consumers to ‘At My Local Bike Shop’

LOS ALTOS, CA (BRAIN) Wednesday May 23 2012 9:40 AM MT—BikePedia has announced a tie-in with (At My Local Bike Shop), a source for consumers to find item availability at their local bike retailers.

BikePedia carries detailed information and manufacturer's specifications for more than 250,0000 items. With its tie-in to, BikePedia gives consumers a way to convert their research into finding who has that item in-stock at a store nearby.

"We wanted to expand the consumer experience in addition to driving traffic to local bike shops and does exactly that," said Adam Durazo, the creator of BikePedia.

Profile wheels approved by UCI

LONG BEACH, CA (BRAIN) Wednesday May 23 2012 9:45 AM MT—The UCI has approved the full range of Profile Design road wheels for international competition, the company announced this week.

The Altair 52 & 80 Semi Carbon Clincher, Altair 52 & 80 Full Carbon Clincher, Altair 52 & 80 Tubular and Armada 24 have been officially authorized in the "non-standard" category for road and track competitions around the world.

Nuun introduces flavored drink tabs for all-day hydration

SEATTLE, WA (BRAIN) Wednesday May 23 2012 9:49 AM MT—Nuun and Company is introducing Nuun All Day Hydration drink tabs, designed to meet the needs of athletes who want to flavor their water for all-day consumption.

Nuun All Day Hydration is 100 percent natural, contains no sugar and is under 8 calories per tab. It is enhanced with a blend of 17 vitamins and minerals. Nuun All Day is available in four flavors: Blueberry Pomegranate, Grapefruit Orange, Tangerine Lime and Grape Raspberry.

The tabs are available in the same portable tube as other Nuun products. Each tube contains 15 tabs.

More information at

Sportiiiis shipping $150 heads-up accessory

4iiii Innovations, has lowered the price of its Sportiiiis heads up display from $250 to $150. The product attaches to sunglasses and provides visual and feedback of an athlete's pace, heartrate, power, speed and other factors. The device gathers its information from ANT+-compatible devices such as most power meters.

The heads-up display allows athletes to see their information while keeping their eyes on the road.

More information:

Gran Fondo New York offers registration fee reimbursement insurance

OLD BRIDGE, NJ (BRAIN) Wednesday May 23 2012 10:00 AM MT—Organizers of the Gran Fondo New York will offer registration fee reimbursement insurance for the event's third edition, in 2013. The race is scheduled for May 19, 2013 and registration is open now at

There is no additional cost for the insurance, which allows a participant to receive a full refund of the registration fee if he or she is unable to participate in the event due to sickness or injury.

Related: Previous News Briefs

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