IRVINE, CA (BRAIN) Tuesday May 29 2012 9:15 AM MT—Shimano is giving away the first 100 of the new XT rear derailleurs to shop employees who have completed an education module in May.
The new derailleurs use the trickle-down RD+ technology, which was introduced on XTR last season. The first shipment of XT parts with the feature is arriving in warehouses in the next two weeks. Employees who have completed at least one module in May are entered into the drawing for the parts.
VSI Products launching seven online stores with Shopatron
SAN LUIS OBISPO, CA (BRAIN) Tuesday May 29 2012 10:42 AM MT—VSI Products is launching seven branded online stores with Shopatron, making its products available to consumers via VSI's retailers.
VSI's brands include Intense BMX, THE, Sinz, Speedco, Vigor, EYE and ITS.
“This partnership with Shopatron opens a new sales channel for VSI and all seven of our brands,” said Gregorio De Haro, VSI Products chief operating officer. “It not only allows us to sell to new consumers online, but also support and reward the retailers that already stock our products.”
Health+Fitness Business Expo targets light commercial market
SAN JUAN CAPISTRANO, CA (BRAIN) Tuesday May 29 2012 10:44 AM MT—Organizers of the The Health+Fitness Business Expo said they will aggressively pursue the light commercial market for fitness equipment at the 2012 trade show in Las Vegas.
The annual trade event, held concurrently with Interbike, has previously focused on home fitness equipment.
“Our goal is to make HFB the one-stop shop for home retail and light commercial equipment manufacturers and attendees,” said Pat Hus, HFB’s managing director. “Our exhibitors and attendees have both been asking for this for a few years and we are now in a great position to really go after the audience. Many of our exhibitors already bring their light commercial product to the show, but we want to encourage everybody to bring these products. We are confident with our partner exhibitors’ help we can attract the right audience.”
Hus said HFB plans to offer incentives to existing exhibitors to showcase their light commercial equipment at the 2012 show. The company will be contacting exhibitors in the coming weeks to discuss how to accommodate additional needs and to address questions.
Related: Previous News Briefs