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Published May 30, 2012

Club Ride staffs up, joins Bikes Belong • Keith Karlick joins Hammerquist Studios as director of interactive • Bikes for Kids Utah changes direction

KETCHUM, ID (BRAIN) Wednesday May 30 2012 9:44 AM MT—Club Ride Apparel announced Wednesday that it had joined Bikes Belong and hired a product development manager and client services manager.

"Cyclists are still in the minority," CEO Scott Montgomery said of the company's Bikes Belong membership. "Club Ride is committed to doing everything it can to make cyclists' lives better, and most importantly safer. We are proud to be partnered with Bikes Belong and are thankful for all the great work they do."
  
Becky Lamphier is the company's new product development manager. Lamphier has managed product lines and apparel production for Marker, Smartwool and Kuhl, and has been involved every aspect of the business from design inception through manufacturing, both domestic and foreign.
 
Originally from New Hampshire, Club Ride's new client services manager, Mose Duchano, has made the Sun Valley area home for the past several years. "As an avid mountain biker, I couldn't be more excited for the opportunity to work in the cycling industry," said Duchano. "Working for a young company with such serious growth potential is just icing on the cake."

Club Ride also has added sales reps. Kip Byars will be handling Southern California and Tom Mantle will cover Maryland, Virginia, West Virginia and Delaware.


Keith Karlick joins Hammerquist Studios as director of interactive

REDMOND, WA (BRAIN) Wednesday May 30 2012 9:49 AM MT—Hammerquist Studios, a Seattle-area advertising, design and interactive agency, has hired Keith Karlick as its director of interactive.

Karlick comes to Hammerquist Studios after six years with Outdoor Research, as web marketing manager. “Keith’s deep experience with full-cycle web development from design through back-end e-commerce support gives our interactive group a valuable skill set at a time when the active sports industry is transitioning to web-based direct sales models,” said Fred Hammerquist, the agency's president and creative director.

Hammerquist clients include Sage Fly Fishing, Redington, Polartec, Specialized, Zipp, K2 Sports, Johnson Outdoors, LeMond Fitness, Gregory Backpacks and Taos Ski Valley.


Bikes for Kids Utah changes direction

SALT LAKE CITY, CA (BRAIN) Wednesday May 30 2012 9:52 AM MT—Bikes for Kids Utah is phasing out its annual bike giveaway event and refocusing its efforts on other projects around Utah that introduce children to bikes.

The group is exploring the funding of a bike safety park that could be used by schools and communities to hold bike rodeos and teach children safe riding skills. Earlier this year the group donated 20 mountain bikes to the new Utah chapter of the National Interscholastic Cycling Association.

"It's been an amazing experience for us to give so many kids a chance to learn to ride with their own bike," said Bikes for Kids director Debbie Reid. "Now we want to add to that legacy by building a place where kids can learn how to ride safely and enjoy the freedom that comes with being on a bicycle."

Bikes for Kids Utah will have one final bicycle giveaway this Thursday at Midvalley Elementary School.

The organization is currently in discussions with the cities of Draper and Murray about possible locations for the bike safety park.

"The bike safety rodeo we've held in conjunction with the giveaway has educated a lot of kids, but it's only a once-a-year occurrence," said Bikes for Kids board member Glen Perry. "A permanent facility makes it possible to hold safety seminars virtually year-round, and it's something that would be absolutely free for schools, rec centers, church groups or anyone else who wants to teach kids the right way to ride."

Related: Previous News Briefs

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