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News Briefs

Published June 14, 2012

USA Pro Challenge and NBC Sports Group reach multi-year agreement • SRAM bike part art being auctioned to support World Bicycle Relief • Rider on Dahon wins folding bike race • Velo Saddles launches Senso New Heroes webpages • Rudy Project offers 2-for-1 promotion

DENVER, CO (BRAIN) Thursday June 14 2012 6:36 AM MT—NBC Sports Network and NBC will feature 29 hours of television coverage of this year's USA Pro Challenge stage race in Colorado. This year coverage will include two hours of live coverage on Saturday, August 25 and Sunday, August 26.

Coverage of the seven-day 2012 race begins on NBC Sports Network on Monday, August 20, at 4 pm ET, with the final stage in downtown Denver set to air live for two hours on NBC Sports Network and two hours on NBC on Sunday, August 26, beginning at 2 p.m. ET.

In addition, Universal Sports will re-air NBC’s coverage of stages 6 & 7 on August 27 and August 28 at 6 p.m. ET, respectively.

NBC and the race announced Wednesday that the network will broadcast the race through its 2014 edition.


SRAM bike part art being auctioned to support World Bicycle Relief

CHICAGO, IL (BRAIN) Thursday June 14 2012 6:42 AM MT—Twenty-two artists turned SRAM bike parts into art projects this year, and now the art is being auctioned to support World Bicycle Relief sustainability projects in South Africa.

The bike=part creations are being displayed and auctioned in Salt Spring Island, British Columbia, during the Velo Village Island Pathways celebration of cycling, June 21-23. The auction also will be online at www.sram.com/partproject/velo-village/art.php. Funds raised will go directly to WBR, who has delivered more than 100,000 bicycles to students, healthcare workers, and entrepreneurs in Asia and across Africa.


Rider on Dahon wins folding bike race

LONDON, UK (BRAIN) Thursday June 14 2012 6:45 AM MT—Dahon is promoting a win by one of its sponsored riders at a race sponsored by folding-bike competitor Tern.

Pro racer Jeroen Janssen, riding a custom limited edition carbon fiber Dahon, won the Tern Folding Bike Race, part of the IG London Nocturne races in London this weekend.

“I’d never seen a bike like this before” said Janssen, who races for the Raleigh-GAC cycling team in the UK. “The bike handled surprisingly well compared to my usual race bike and felt like a fast, solid package”.

The new carbon model is built on Dahon's Dalloy Hydroformed aluminum frame with DuraAce and Control tech components, a custom-made rigid fork, bullhorn handlebar and stem, a Concor Carbon saddle and Schwalbe Durano high pressure tires made exclusively for Dahon.

The race required competitors to wear business attire. They started 30 meters away from their folded bikes. At the start they had to run to their bikes, assemble them and then race five laps on a criterium course. A rider sponsored by Brompton was second to Janssen and a Tern-sponsored riders was third.


Velo Saddles launches Senso New Heroes webpages

BAD NAUHEIM, Germany (BRAIN) Thursday June 14 2012 6:59 AM MT—Velo Saddles has launched designated webpages for Velo New Heroes athletes for Senso Saddles.

The New Heroes competed in BMX, mountain bike, freestyle, dirt and cyclocross. The Velo Saddles website links to the athletes' blogs and social media pages, with photos, videos, rankings, race and competition listings, as well as in-depth profiles and news

More at www.velosaddles.com/new-heroes.


Rudy Project offers 2-for-1 promotion

DENVER, CO (BRAIN) Thursday June 14 2012 6:32 AM MT—Rudy Project is offering a 2-for-1 combo deal through its dealers this summer. The package deal offers customers the option to purchase either a sunglass or helmet and receive one of various options for free.  The consumer pays a handling and insurance fee of $24.95 for the extra options.

The deal is available through Rudy Project North America’s participating authorized dealers. Consumers can find those dealers through a link on the company's website.

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