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Published June 18, 2012

Outdoor sales rebound in May • Ochowicz is focus of August event • Franco Bicycle partners with Studeo DNA

BOULDER, CO (BRAIN) Monday June 18 2012 6:43 AM MT—Outdoor product sales grew 8 percent in May, according to a report by the Outdoor Industry Association. Double-digit increases in the two weeks before Memorial Day weekend erased flat sales growth in the first two weeks.  

Sales of outdoor apparel and accessories increased 10.9 percent to $161.1 million, according to OIA.

After posting a decline in April, outdoor hardgoods saw a reversal of fortune as sales grew 7.7 percent in May. 

Outdoor footwear sales increased 7.1 percent, led by increases in technical hiking, outdoor multi-sport and outdoor casual footwear. 

"Looking ahead, the strong lead-in to the Memorial Day holiday may bode well for the month of June and the lead-up to the Fourth of July holiday week," the OIA said. "With the holiday falling in the middle of the first week of July, more consumers are expected to take a full week holiday instead a three- or four-day respite. These longer vacations may increase sales of core outdoor product, buffering outdoor product sales from widespread economic concerns."


Ochowicz is focus of August event

DENVER, CO (BRAIN) Monday June 18 2012 6:39 AM MT—A VIP event in Denver on Aug. 26 will focus on the career of Jim Ochowicz and the cycling teams and athletes he has been associated with.

The event is being organized by CyclingSoul, a professional marketing,branding and partnership company specializing in the cycling industry.

Ochowicz, with Davis Phinney, Eric Heiden, Ron Kiefel, Tom Schuler, Chris Carmichael and more from Team 7-Eleven as well as members of the BMC Racing Team, will share stories of racing in the pro peloton, racing for Ochowicz, and their role in establishing international recognition for American professional cycling.

The event will also include a book signing, a cycling fashion show featuring apparel from Team 7-Eleven to the current BMC Racing Team apparel, and a catered dinner.

A silent auction will be offered throughout the event, with proceeds benefiting the Davis Phinney Foundation for Parkinson’s.

More information: www.cyclingsoul.com.


Franco Bicycles partners with Studeo DNA

CARLSBAD, CA (BRAIN) Monday June 18 2012 6:52 AM MT—Franco Bicycles, a custom builder, is now offering its bikes through Carlsbad bike fit center Studeo DNA through a "Franco Bicycles Experience Center."

Previously the bikes were available only directly from Franco. Studeo DNA specializes in road and triathlon cycling. “Studeo DNA is the leading fit studio in the San Diego cycling scene,” said Franco Bikes co-founder Julian Franco. “Their meticulous approach to bike fit and their unwavering focus on the customer is a perfect fit for us and our customer-focused philosophy.”

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