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SRAM’s Neufeld receives advocacy award

Published July 5, 2012

CHICAGO, IL (BRAIN) Thursday July 5 2012 11:11 AM MT—The Danish Cycling Embassy recognized Randy Neufeld for involvement in cycling advocacy at the recently concluded Velo-city Global conference in Vancouver.

Neufeld was presented with the Cycling Leadership Award for his dedication to the promotion of cycling. Neufeld, who’s the director of SRAM Cycling Fund, has served as a bridge between the industry and advocacy for many years. Neufeld and the SRAM Cycling Fund are members of the European Cyclists’ Federation Cycle Industry Club, which seeks to triple the number of cyclists in Europe by 2020.

“Neufeld’s work in cycling advocacy has been nothing short of outstanding,” said Kevin Mayne, director of development at the European Cyclists’ Federation, organizer of the international conference. “He’s one of the key figures who realizes the importance of industry and advocacy, and he’s done some amazing work in Europe, North America and across the globe.”

Announcing the award at the Velo-city conference in Vancouver, the Embassy said: “This year the award goes to a man who has a hands-on approach to cycling and he has inspired people… He has gone from an activist to an extremely influential figure promoting cycling policies.”

Neufeld started his career as a bike advocate at Chicago's Active Transportation Alliance, formerly the Chicagoland Bicycle Federation, in 1987. He led the group as executive director, then chief strategy officer, and today continues to be active as a board member. He's president of America Bikes, and strategy manager for the National Complete Streets Coalition. He also serves on various state advisory groups and committees involving cycling.

The SRAM Cycling Fund was formed in September 2008 with the goal to grant $2 million per year for five years for cycling advocacy and promotion.

Previous award recipients have included New York Mayor Michael Bloomberg and Chilean activist Lake Sagaris.

Topics associated with this article: Advocacy/Non-profits

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