MONTEREY, CA (BRAIN) — Al Budris, the former president of Sidi America, is joining the Sea Otter Classic as the event's business development director.
"I am very pleased to have the opportunity to work with everyone at the Sea Otter Classic," Budris said in a statement Wednesday.
"The Sea Otter is a wonderful brand, known as North America's premier cycling celebration. With my love for all things bike, and my deep contacts within and around the industry, I know that I can bring on more bike industry partners, as well as non-bike partners, to help this incredible event grow even further," Budris said.
Budris has more than 30 years' experience in the bike industry, spanning retail, product development, sales and marketing management. He left Sidi in May.
The Sea Otter Classic, founded in 1991, is now a four-day festival featuring all aspects of mountain bike racing, road bike events, kid's activities, recreational rides, and cyclocross events.