MONTEREY, CA (BRAIN)—Jim Keefe has joined the management team behind the Bicycle Leadership Conference. Keefe will lead attendee marketing and corporate sponsorship programs for the annual executive-level conference that’s put on by the Bicycle Product Suppliers Association in partnership with the Sea Otter Classic.
Keefe is a 25-year media veteran and recreational cyclist. He has spent the last 17 years launching trade shows, conferences and meetings ranging from 12 to 8,500 participants across various industries and is CEO of Conference Results, an event creation and management company.
"The BLC has significantly grown in content and attendance over the past few years,” said Frank Yohannan, BLC director and president and CEO of the Sea Otter Classic. “We look forward to working with Jim to help us take the BLC to the next level."
The BLC will be held just prior to the Sea Otter Classic next year, April 16-18, at the Monterey Plaza Hotel and Spa. The Sea Otter Classic will follow, April 18-21. For more: www.bicycleconference.com.