OKLAHOMA CITY, OK (BRAIN) — Vittoria Industries North America will distribute Selle Italia in the U.S. and Canada, the companies announced this week.
Vittoria Industries will handle all distribution, customer service, warehousing and marketing for North America starting October 1.
The collaboration will also include the Sportourer line of comfort saddles and the soon-to-be-launched IDMatch saddle selection system. The new system uses a smart phone app along with a retailer consultation to help riders choose a saddle.
Vittoria Industries North America has a sales force in place throughout North America along with a internal staff in Oklahoma City to provide customer service and warehousing in the U.S. The company also has warehouse distribution centers in eastern and western Canada.