TORONTO, Canada (BRAIN) — The Bicycle Trade Association of Canada has appointed Bill Yetman as its new executive director. Yetman is replacing Janet O'Connell-Bauer, who is moving on after 12 years with the association.
Yetman spent 12 years at Retail Council of Canada, most recently as chief operating officer. And before joining RCC, he held senior political positions working with cabinet ministers and other politicians at all levels across the country.
"Not only is this position a natural fit for me, one of the easy parts of making the decision to join BTAC is the opportunity to help further build upon the association and take it to new levels," Yetman said. "I am looking forward to getting started."
Yetman will be responsible for overall management and operations of the association, including ExpoCycle, the association's yearly trade show. He will also work with the BTAC Board of Directors and the membership to formulate a new long-range strategic plan
"My first step is to engage with the BTAC membership and those who are not yet members to explore and determine what the BTAC value proposition should be in the future," Yetman said. "I am excited at the possibilities that are ahead of us at BTAC and look forward to hearing all points of view."