NEWBURY PARK, CA (BRAIN) — Giant has named James Hibbard as its new global road product marketing specialist. Hibbard is a former road racer and also briefly worked at Campagnolo in Italy ealier this year.
Giant also has promoted long time employee Andrew Juskaitis to global senior product marketing manager.
Giant global marketing director An Le said that adding Hibbard and promoting Juskaitis to a new leadership role is part of Giant’s strategy to strengthen its brand in the performance segment.
“(Hibbard) is a great fit for us because he relates to the passionate and discerning rider we’re serving,” Le said. “Having him on the team will greatly help us elevate rider awareness of Giant’s world-leading craftsmanship and innovations. His expertise in that area will also allow Andrew to focus on managing launch strategies, as well as enhance our marketing impact in the off-road segment.”