SAN DIEGO, CA (BRAIN) — Emilio De Soto has recently bought back shares in the privately held De Soto Clothing, Inc. from one of last remaining original shareholders, giving the company's founder full control of the brand.
The last original shareholder was triathlete Dan Neyenhuis.
“Emilio and I have had a great run with this company,” said Neyenhuis. “We have done real estate development projects, started and sold a triathlon internet auction site, we have traveled the world together, and we are still close partners in another venture, all thanks to the success of De Soto Sport, so not much will change between us."
Emilio de Soto said, “Dan has been a huge mentor and like a big brother to me, and this purchase has only strengthened it. In fact we still have a some other irons in the fire.”
De Soto Sport Triathlon Company was founded in 1990. The San Diego-based company designs, manufactures, and sells technical clothing for swimming, biking, and running, including a complete line of custom team apparel. All De Soto garments are made in America.