KENT, WA (BRAIN) — Diamondback is now working with Verde PR & Consulting for public relations and social media support, the companies announced Tuesday.
Verde has offices in Jackson, Wyoming, Durano, Colorado and Boulder, Colorado. The company represents several outdoor and bike-related brands. Diamondback is part of Raleigh Cycle, which was purchased by Accell earlier this year.
Verde said it would focus on promoting the Diamondback brand's "authenticity" and "legendary past." The company also will promote the brand's rollout of a new road bike collection for 2013.
“Diamondback is looking to continue to drive and evolve its leading market position. After seven consecutive years of double-digit growth, and firmly establishing Diamondback as a leading specialty brand, we’re looking to drive our performance segments to the next level,” said Phil Howe, Diamondback's vice president of sales.
“Diamondback is completely committed to establishing a leading performance position in pavement, maintaining and evolve our well-established mountain lines, and enhancing our baseline of great performance and value in every bicycle.”