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Sugoi expands rep force

Published January 8, 2013

MOORPARK, CA (BRAIN) — Sugoi has expanded its North American sales rep force by 15 percent, the company announced.

"Through our strong product offering and strategic partnerships the demand for our product is increasing," said Charles Russell, senior vice president of global sales for the brand, part of Dorel Industries' Cycling Sports Group. "We wanted our rep force to match this acceleration and found 12 who truly represent the brand and the direction in which we are headed."

The new reps come from the Advanced Sales, Black Maple, Excel Sales Group, Moxie Northwest, Murphy & Associates and Southeast Sports Marketing agencies.

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