VAN NUYS, CA (BRAIN) — Bernie Doering, who headed Easton-Bell Sports’ global sales up until last summer, is back at the company. The former Nike executive had resigned his position with EBS last July.
Doering is rejoining the company as senior vice president of global sales for EBS’s action sports division and will report to Terry Lee, who recently stepped back into the role of CEO and chairman following a management shakeup that saw the departure of executives Paul Harrington and Donna Flood.
Doering first joined EBS in 2010 after more than 20 years in various management roles at Nike.
“We are pleased to have Bernie rejoin our company. His expertise and proven success building long-lasting customer relationships—along with his affinity for our brands—will be a tremendous asset to our business,” Lee said in a press release.
Doering told BRAIN he’s looking forward to building up EBS’ sales force and re-establishing relationships with IBDs.
“I am very excited to return to Easton-Bell Sports and see enormous opportunity ahead,” he said in a statement.