OAKLAND, CA (BRAIN) — Juniper Action Strategies, the U.S. agent and distrbutor for Syntace and Liteville products, has changed its name to Radsport USA.
"Radsport" is the German word for "cycle sport" — appropriate as the company works with only German bike brands.
The newly renamed company also announced that it is adding the German saddle and grip brand, SQlab, to its product offerings.
“We’ve chosen to work with German brands because we feel they offer premium products with the typical high quality of design and manufacturing that we’ve come to expect from German products. Plus, all the brands that we’ve chosen to work with are leaders in their respective European markets," said Kenny Roberts, the owner and manager of Radsport USA.
Syntace products are distributed through QBP, BTI and Hawley USA as well as direct from Radsport USA. Liteville and SQlab are currently available only through Radsport USA.
Radsport will show SQlab products at next month's Sea Otter Classic and at Interbike this year with free saddle and grip fitting, demos and products. Next month SQlab will introduce a new tri saddle as well as a short version of its Active design saddle optimized for road use. The brand's saddles are priced between $77 and $198.