BOULDER, CO (BRAIN) — Kryptonite and Shimano are the latest vendors to sign up with SmartEtailing for its Buy Local Now program. Each company announced its plans at the Bicycle Leadership Conference in Monterey last week.
Currently 20 companies are participating in the program, which allows consumers to find local retailers who stock desired products, or who can get the product from their wholesalers. Of the 20 brands, 16 of them are currently live with the program and the others are coming soon.
SmartEtailing estimates it has referred more than $1 million in sales through the program and referred 170,000 consumers to local retailers.