SANDY, UT (BRAIN) — Reynolds Cycling is launching a 30-day guarantee program on its AERO carbon clincher wheels, allowing customers to return wheels for full store credit if they are not satisfied with their performance.
“We’ve never offered a guarantee before,” said Rob Aguero, director of sales and marketing at Reynolds. “This program demonstrates that we truly believe in AERO’s superiority and that we also believe in driving traffic to our authorized dealers.”
The guarantee is available on the entire AERO line: 58 AERO, 72 AERO and 90 AERO. Participating retailers will receive program marketing support from Reynolds, including postcards, counter signage, print advertising and event promotion.
The 30-Day AERO Guarantee begins May 1 and ends July 4, 2013, while supplies last. It is offered exclusively through Reynolds Cycling's network of authorized dealers in the U.S. and Canada.
Reynolds also announced Tuesday that it has brought aboard Kenny Schmaizl as inside rep to strengthen the sales team as it rolls out the guarantee program.
"With the launch of our 30-day AERO guarantee program and strong sales in the IBD sector, we needed another person on staff to handle the volume. We're fortunate to have found a guy with Kenny's experience to join the strong team already in place."
Originally from the East Coast, Schmaizl began his career in 2002 at Jamis Bicycles, where he became an inside sales rep. He relocated to Salt Lake City in 2008 and worked as manager in a number of bike shops, including one of Performance Bicycle's highest-volume locations.
Details for retailers about the guarantee program are available at www.reynoldscycling.com/30day.