SHARON HILL, PA (BRAIN) — Nathan has hired its first tech rep to help educate retailers and consumers on its hydration, visibility and performance gear. The company also has redesigned its website to include more product information and training and safety tips.
The brand's new tech rep is Kevin Kelly, an avid athlete and former star placekicker for Penn State University. Kelly will conduct in-store clinics and represent Nathan at other events and educational initiatives, the company said.
The website, at www.NathanSports.com, has a new look and innovative features including a forum, educational downloads and video tutorials. It also includes a blog for staff, athletes and partners to discuss industry topics and share tips and stories.
Nathan products are sold in 45 countries and recently expanded into Japan. The company recently hosted its first international sales meeting, in Amsterdam.
Used and abused by hundreds of thousands of athletes pushing potential across the globe, with distribution in 45 countries and counting, Nathan products are available in specialty running shops, outdoor retailers and sporting goods stores. Nathan is a subsidiary of Penguin Brands, Inc.