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RecoFit launches crowd funding campaign

Published June 20, 2013

BOULDER, CO (BRAIN) — RecoFit Compression Gear has launched a crowd-funding campaign on Indiegogo.com to support its national expansion. The company is trying to raise $20,000 by July 22 to create a national ad campaign, market at more events and support more athletes and teams, said company owner Susan Eastman Walton.

“We’ve recently invested in new packaging, logo and website and are now poised to reach a wider market,” Eastman Walton said.  “RecoFit’s new look has been well received by existing retailers and we want this marketing momentum to carry us into more shops around the country.“

“RecoFit is a small, independent company facing large corporate competitors in the compression category," she said. “I want to keep the company independent, authentic and true to its Boulder roots. I also want to keep manufacturing in the USA, which is more expensive but I believe that it is worth it.” 

Eastman Walton is a former editor with publications including VeloNews and Inside Triathlon magazines; she started RecoFit when she was exploring ways to treat her chronic shin splints. The company now has four products – calf compression sleeves, full-leg compression sleeves, shin-splint therapy sleeves and Armcoolers. Its products are sold in running, cycling and triathlon shops, and at recofit.co.  

More information on the Indiegogo campaign:  www.indiegogo.com/projects/recofit-compression-gear/x/2418395.

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