Armaly won an all-expense paid four-day trip to the event, which is being held July 25-27 in Deer Valley, Utah.
"We are excited to offer Richard an inside look into our world. This is his chance to experience Raleigh and other brands from a new perspective,” said Chris Speyer, COO of Accell North America, Raleigh's parent. “He will be one of the first consumers in North America to demo the latest gear, hang out with the pros, and meet the folks behind the scenes who bring his favorite bikes to life.”
Armaly won an exclusive invitation to attend the full four-day industry event. Raleigh is covering expenses for airfare and lodging. Armaly will also ride away on the Revenio Carbon 4.0 road bike equipped with Shimano Di2 electric components and receive VIP access to Raleigh’s third-annual Midsummer Night's Cyclocross Race and Ride 2 Recovery Honor Ride events.
Armaly is an avid cyclist and longtime Raleigh fan whose daily ride is a 1990-era Raleigh Technium.
“It's nothing terribly fancy, just a really well-made lugged steel frame road bike – she rides like a champ,” said Armaly.