Follow Bicycle Retailer

You are here

The Bike Cooperative adds Pedego and Ellsworth as supplier partners

Published July 29, 2013

MANCHESTER, NH (BRAIN) — The Bike Cooperative has recently added Ellsworth Handcrafted Bicycles and Pedego as supplier partners.

Co-op member retailers earn rebates with the purchase of the products and both brands will provide product specials and offers that will be exclusive for members of The Bike Co-op.

Pedego adds electric to Co-op mix

Effective immediately, members of The Bike Cooperative will earn additional rebates on all purchases of Pedego products.

"The Ellsworth team will create unique offers beyond what we normally create for our valued dealers" — Tony Ellsworth

“As electric bikes continue to make inroads with consumers, more traditional bike retailers are looking to add them to their product mix,” said Bike Co-op president Scott Barrett. “It’s important that The Bike Co-op has relationships with highly-regarded brands in this category that our members can turn to. We can’t think of a better company to start with than Pedego.”

Pedego president Don DiCostanzo said, “We are very proud of our world-wide growth in retailers from London to Sarasota to Anchorage. Without them, Pedego would not exist. While the big bike companies struggle to build and sell electric bikes, we are thriving. We concentrate our marketing efforts in driving prospective consumers to our dealer base, which is making them very successful.”

Ellsworth partners with Co-op

Starting last month, Bike Co-op members earned additional rebates with the purchase of Ellsworth bikes. “It’s always an exciting opportunity when we can partner with a brand that will provide meaningful benefits to our members, particularly when they are the leader in what they do,” said Barrett.

Founder and owner Tony Ellsworth said, “Having the opportunity to be part of an established, well-organized group of people who share my passion for bikes is awesome. We love making great bikes, and we always try to improve the bike experience for all, rising above the things in our industry that often cloud the clarity of purpose. But, at the root of it all, it’s about having a rockin’ good time, riding bikes and enhancing our lives.

"With our recent partnership into The Bike Cooperative, the Ellsworth team will create unique offers beyond what we normally create for our valued dealers. For The Bike Co-op, this will surely show our appreciation for this partnership.”

Join the Conversation