SUN PRAIRIE, WI (BRAIN) — Challenge has added a Buy Local Now button to its website, Challengetech.it.
The feature, offered by SmartEtailing, directs interested consumers to a map and directory of all available retailers in the area, highlighting those with the requested product in stock. Local retailers who invest in even a minimum stock of Challenge handmade tires will have customers directed through their doors.
Challenge also said it will continue to enforce a Minimum Advertised Price (MAP) policy.
"With intense Internet competition, the MAP policy preserves the values of Challenge's premium offerings while enabling retailers to grow sales through product selection and customer service," the company said. Challenge offers handmade tubular and clincher tires for road, cyclocross, gravel, track and mountain bikes.