BEVERLY, MA (BRAIN) — Craft Sportswear North America has hired Katie Gould Swenson as its sales and marketing manager for Craft baselayers and Nordic skiing.
As part of this newly created position, Swenson will be responsible for creating in-store merchandising, improving educational tools for retailer sales staff, launching a new Nordic custom program, and refining a collection that is more geared to the North American market.
Swenson joins Craft with more than a dozen years of professional experience in the outdoor industry, including leadership positions with Salomon and Swix. Most recently, she worked as the national sales manager at Tecnica Outdoor.
As a student, Gould skied competitively for Bates College and then went on to coach for programs at the Ford Sayer Ski Clinic, the National Sports Foundation, and Dartmouth College. She spent four years as manager of the U.S. Nordic Team.
“Craft is the perfect fit for me. It targets my three favorite sports: Nordic skiing, running and cycling,” said Swenson. “I was already a user and a believer in the products, so that made it a no-brainer. To be involved in selling products that I can honestly back and that I’m passionate about, that’s a solid combination.”