KETCHUM, ID (BRAIN) — Smith Optics has appointed Mallory Burda as the brand's new endurance promotions manager. In her new role, effective immediately, Burda will oversee the growth of eyewear and accessories among the cycling, triathlon and running divisions for the brand.
Burdaspent the past four years as the USA sports marketing specialist at Specialized. Burda will be based out of the Smith headquarters in Ketchum, and report to senior promotions manager Gabe Schroder.
“We are excited to welcome Mallory to the marketing team here at Smith Optics. Her relationships and previous experience working in the cycling and triathlon industries complement her ability to get things done. With Smith’s continued focus on producing the best performance eyewear, we expect this program to soar to new heights under Mallory’s leadership,” said Schroder.